2. Russian customs and characteristics
1.Greeting
Shake of the hand gripping tight in place of a formal greetings.
Usually people close to each other a hug than a handshake.
2.Nominal
conscious of status or identity, so they prefer to be called as the title of the job or position
3.Dining etiquette
Russian people regard lunch as the most important eating of a day and Ru
status members are less restrained by norms and pressure to conform
Some level of deviance is allowed to high-status members so long as it doesn’t affect group goal achievement
On Group Interaction
High-status members are more assertive
Large status differences limit diversity of ideas and creativity
On Equity
If status is perceived to be inequitable, it will result in various forms of co
status)
(5) Jackson과 Smith의 사회정체성의 개념과 측정
1) 사회정체성 구성요소의 개념
① 집단간 맥락의 지각 : 사회범주화가 내집단과 외집단을 비교하는 맥락에서 나타난다고 주장, 실증연구들에서는 대부분 집단간 맥락을 간과, 집단간 비교를 명백히 묻지 않고 사회정체성을 측정
Ⅰ. 역할이론의 개념
역할이라는 개념은 체계 내의 상호작용에 응용될 수 있는 개념이면서 개인과 사회 체계 사이의 상호 교류적 연결 역할을 해줄 수 있는 개념이다. 역할은 사회 체계 내의 어떤 사회적 지위에 있는 사람에게 기대되는 행동이라고 할 수 있다. 역할 이론 (Role theory)에서 나온 다음 개
Ⅰ. 역할이론의 개념
역할이라는 개념은 체계 내의 상호작용에 응용될 수 있는 개념이면서 개인과 사회 체계 사이의 상호 교류적 연결 역할을 해줄 수 있는 개념이다. 역할은 사회 체계 내의 어떤 사회적 지위에 있는 사람에게 기대되는 행동이라고 할 수 있다. 역할 이론 (Role theory)에서 나온 다음
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
identifying segments that were potentially receptive to a particular brand and product category.
Limitation of Psychographic segmentation
Non-demographic segmentation is not proper tool for sorting customer
Very weak at predicting what any of these people is likely to purchase in any given product category
Happens to be very poor at giving corporate decision makers any idea of how
The reasons for these topic
One of the biggest issue these days.
Gay couples shown on media
In congress, prohibition on gender discrimination has been discussed
Concept of RGBT
Sexual minority :
a group whose sexual identity, orientation or practices differ from the majority of the surrounding society (Grove, 1965)
LGBT :
lesbian, gay, bisexual,
on Sexual minorities by education.
2. Concept of RGBT
According to Wikipedia, A sexual minority is “a group whose sexual identity, orientation or practices differ from the majority of the surrounding society. (Grove, 1965) Initially the term referred primarily to lesbians, gays, bisexuals and transgender people. These four categories are often grouped together under the rubric LGBT”.